Liquid Detergent Market Size to Grow by USD 11.43 Billion | 37% growth to originate from North America

NEW YORK, June 22, 2022 / PRNewswire / – The latest market analysis report titled Liquid Detergent Market by Product, Distribution Channel, and Geography – Forecast and Analysis 2021-2025 has been added to Technavio’s catalog. The liquid detergent market will witness a potential growth difference of USD 11.43 billion from 2020 to 2025. The report is anticipated to witness an accelerating growth momentum at a CAGR of 4.96% during the projected period. The new product launches coupled with the growing demand for organic and environment-friendly liquid detergent will propel the market’s growth in the coming years. However, higher costs of liquid detergents compared to conventional washing solutions emerge as a prominent factor likely to hinder the market growth.

Technavio has announced its latest market research report titled Liquid Detergent Market by Product, Distribution Channel, and Geography – Forecast and Analysis 2021-2025

For more insights on CAGR and YOY Growth, Read Sample Report

Liquid Detergent Market: Product Landscape

  • Liquid Laundry Detergent: The laundry detergent segment is a liquid cleansing agent that differs from soap or powder detergent but can emulsify oils and hold dirt in suspension. It is used for washing clothes. This demand for liquid laundry detergent stems from its increased adoption. The segment will hold the highest market share throughout the forecast period.

  • Liquid Dishwashing Detergent

Liquid Detergent Market: Geographic Landscape

  • North America: 37% of the market’s growth will originate from North America during the forecast period. US, Germany, Canada, Chinaand France are the key markets for global liquid detergent market in North America. Market growth in this region will be faster than the growth of the market in regions. The significant increase in the adoption of cloud services by enterprises across industries in countries will propel the global liquid detergent market growth in North America over the forecast period.

  • Europe

  • APAC

  • South America

  • MEA

Liquid Detergent Market: Distribution Channel Landscape

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Companies Covered with their product offerings:

  • Amway Corp: The company offers liquid detergent products such as SA8 Liquid Concentrated Laundry Detergent and Home SA8 Delicate Concentrated Liquid Laundry Detergent.

  • Church & Dwight Co. Inc .: The company offers liquid detergent products such as OxiClean Liquid Laundry Detergent Sparkling Fresh Scent and OxiClean Liquid Laundry Detergent Refreshing Lavender and Lily Scent.

  • Colgate-Palmolive Co .: The company offers liquid detergent products such as Palmolive Professional Dishwashing Liquid, Ajax Lemon Dish Liquid, and Ajax Orange Triple Action Dish Liquid.

  • Fena (P) Ltd .: The company offers liquid detergent products such as Nip Active Dishwash Gel.

  • Godrej Consumer Products Ltd .: The company offers liquid detergent products such as Ezee Winter WearEzee 2-in-1 Liquid Detergent, and Ezee Silk and Chiffon.

  • Henkel AG & Co. KGaA: The company offers liquid detergent products such as all free clear pure detergent, all free clear clean care liquid detergent, and all free clear odor relief liquid detergent.

  • Jyothy Laboratories Ltd .: The company offers liquid detergent products such as Ujala Crisp and Shine.

  • Kao Corp .: The company offers liquid detergent products such as Attack Zero, Attack Zero Low Suds, and Attack Ultra Power.

  • LG Household & Health Care Ltd .: The company offers liquid detergent product brands such as Babience.

  • Lion Corp .: The company offers liquid detergent products such as TOP SUPER NANOX and TOP Clear Liquid.

Want to Know More about the contribution of Each Vendor? Request Sample Report

What our reports offer:

  • Market share assessments for the regional and country-level segments

  • Strategic recommendations for the new entrants

  • Covers market data for 2020, 2021, until 2025

  • Market trends (drivers, opportunities, threats, challenges, investment opportunities, and recommendations)

  • Strategic recommendations in key business segments based on the market estimates

  • Competitive landscaping mapping the key common trends

  • Company profiling with detailed strategies, financials, and recent developments

  • Supply chain trends mapping the latest technological advancements

Related Reports:

Detergent Market by End-user, Type, and Geography – Forecast and Analysis 2021-2025

Household Cleaning Tools and Supplies Market by Product and Geography – Forecast and Analysis 2021-2025

Liquid Detergent Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 4.96%

Market growth 2021-2025

$ 11.43 billion

Market structure


YoY growth (%)


Regional analysis

North America, Europe, APAC, South America, MEA, North America, Europe, APAC, South America, and MEA

Performing market contribution

North America at 37%

Key consumer countries

US, Germany, Canada, China, and France

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Amway Corp., Church & Dwight Co. Inc., Colgate-Palmolive Co., Fena (P) Ltd., Godrej Consumer Products Ltd., Henkel AG & Co. KGaA, Jyothy Laboratories Ltd., Kao Corp., LG Household & Health Care Ltd., and Lion Corp.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period,

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Table of Content

1 Executive Summary

2 Market Landscape

3 Market Sizing

4 Five Forces Analysis

5 Market Segmentation by Product

6 Market Segmentation by Distribution channel

7 Customer landscape

8 Geographic Landscape

9 Drivers, Challenges, and Trends

10 Vendor Landscape

11 Vendor Analysis

12 Appendix

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Technavio Research
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Technavio (PRNewsfoto / Technavio)

Technavio (PRNewsfoto / Technavio)



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