Gen Z is not interested in aspirational stories in the content they consume on TV or film. That’s one of the major findings from a recent study conducted by The Center for Scholars & Storytellers at UCLA.
The study (read it here), conducted in July, collected data from 662 teens, ages 13-18, from across the US It found only 4.4% of the teens queried wanted to see aspirational content, about story worlds that teens wish they were part of, such as being rich, and living the kinds of lives portrayed in Gossip Girl and such. Instead, 21% said they wanted to watch content that grapples with real-world issues, such as family dynamics or social justice.
“Hollywood has built its Young Adult content on the belief that teens want to see glamorous lifestyles and rich & famous characters, but our research suggests the opposite is true. We know from this and our Race and Class in Teen TV study, the majority of teens feel isolated and upset when media lack accurate identity representations. This is an important change that Hollywood needs to take note of,” said psychologist Yalda Uhls, PhD, director of the Center for Scholars & Storytellers, who conducted the research. “American adolescents value media that reflects what they know about the real world, even while they prefer to see people that are different from themselves. Teens want their media to show a world characterized by genuine diversity, relatable characters and heartwarming experiences.”
When asked to cast their own characters, more teens leaned towards wanting a black male hero and a white male villain. The study found 23.6% of teens want black male heroes and 34.9% want white male villains, accounting for a majority.
Social media is also the go-to place for authenticity, according to most teens. Fifty-five percent of those surveyed felt that social media does the best job at reflecting content that feels authentic to them.
According to the study, hopeful, uplifting stories about people beating the odds and stories about people with lives unlike their own topped the list of preferred topics they’d like to see portrayed in the TV shows and movies they watch.
Other findings: Stories about mental health are important to teens, ranking No. 4 on the list. LGBTQIA+ teens ranked mental health as one of their top two topics of content. Both older and younger teens want to see more stories about family life, including relationships with parents. Partying and/or drugs and drinking came second to last and content about climate change came last.