The Indian animation industry has seen several trends and undergone significant transitions. Recent technological advances are driving animation videos across sectors to ensure better end-user communication. In addition, consumers today have access to a plethora of immersive content, given the rise in the OTT streaming services such as Netflix, Amazon Prime, YouTube and more.
Movie fanatics today seek high-quality visual experience with top-notch visual effects and realistic animation. The industry is set to witness exponential growth, given technologies like Metaverse shaping up with the help of artificial intelligence and virtual reality. Animators and production houses worldwide are navigating different possibilities of creating virtual environments that imitate real life.
Animation today opens a world beyond entertainment. People use animation to sell properties, educate, entertain and play. The entry of VR technology will change how animation professionals achieve realism and create intuitive experiences. Virtual reality will help the animation industry take the leap and stretch the boundaries of what can be achieved. Several producers have already started relying on modern VR tools to take over skill-intensive and time-consuming jobs.
One animated video can take several months or years to come into shape when using conventional interfaces based on mouse and keyboard input. However, with a VR-based interface, animators can dramatically reduce production time while preserving the quality of their work.
With the advent of cutting-edge VR tools, animators can now rig characters and animate keyframes in 3D. In addition, they can easily incorporate 360-degree videos and animation data and achieve more by recording the audio on the platform itself. Along with increasing productivity, VR creates a platform for better animator collaboration. It speeds up the entire production process and enables them to connect frames effortlessly. Marketers understand humans are visually oriented beings, and people prefer images to text. Moreover, a video takes it to a whole new level with multiple pictures supported by a voiceover.
Brands today have come far from a simple slide show of images and calling it a video. A significant chunk of brand communication today is channeled using motion graphics, highlighting how a brand’s product or services work. Animation videos take the visual game even further by incorporating text, shapes and images in a manner that demands the attention of the viewers and piques their interest in the brand. If a brand’s animated video is entertaining, people end up circulating it organically, which takes care of the marketing bit.
The animation industry is set to receive more and more opportunities from AI, VR and the film industry. It can also expand the scope for marketing and product placement in the coming time.
According to a report from Mordor Intelligence, the Global Animation and VFX Market is anticipated to expand at a CAGR of around 11.5% from 2021 to 2026. With Metaverse, Artificial Intelligence and Virtual Reality leading the show, we might see substantial growth in the animation industry.
Views expressed above are the author’s own.
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